Video Strategy Application Tell me about your Business. What do you do, who do you help, what do you love about it? * Why would your customer choose to buy from you over your competitors? What do you do that is different or would help you stand out? (Be specific about your value proposition) What challenge do you want to overcome through the use of video? Increase sales, Increase brand awareness, Save time by automating a process, etc? What does your typical Sales process or cycle look like? Ex: A customer calls, then fills out form, then sets appointment for a consult, ect. What are the short and long term goals of your company? What product or service would you like to sell more of? What is the average lifetime value of your customer? This is the profit over the life of that customer. Who is your ideal client? Tell me about who you want to do more business with. What knowledge of Video Marketing exists within your company? None A Little A Lot Have you had previous Video Production done for your business? If so, please check the investment level. Under $1000 Between $1,000-$5,000 Between $5,000-$10000 Over $10,000 I have never worked with a professional video marketer before. Realistically, how many additional customer would you like to acquire a month? Please set a number. Do you offer any special promotions to new customers? If so, what are they? Who are your main competitors? Thank you for helping me to get to know your buseinss. One last question. What is your biggest concern working with a professional video marketer to create a marketing pipeline to genetrate warm leads for your business? Thank you! email@example.com(555) 555-5555123 Demo StreetNew York, NY 12345 123 Demo StreetNew York, NY 12345HoursMonday–Friday10am–6pm(555) 555-555email@example.com
